Imagine walking down the beauty aisle, your eyes dancing across shelves lined with an array of skincare products. What catches your eye first? Often, it's the bold and vibrant colours of the packaging that draw you in. But there's more to these colours than just aesthetic appeal. In the world of skincare and beauty, the use of colour in packaging is a strategic art form, one that brands like hideAWAY have mastered beautifully.

In our latest blog post, we delve into the psychology behind colour choices in beauty packaging and how it influences consumer behaviour. We explore how brands are not only making a style statement but also simplifying our shopping experience through colour-coded packaging. From the calming blues of body custards to the energising pinks of whipped soaps, each colour serves a purpose, creating an intuitive shopping experience for consumers.

But it's not just about functionality; these brands are tapping into something deeper. The consistent use of a particular colour not only enhances brand recognition but also establishes an emotional connection with the consumer. A shade isn’t just a shade – it’s a symbol of the brand’s identity and its promise to you, the consumer.

Join us as we uncover the vibrant world of colour-coded beauty, a trend that's not only changing the way we see skincare products but also the way we interact with them.

Discover how Wrigley's Extra revolutionised its brand identity, shifting focus from dental hygiene to flavour and confidence. Explore the innovative design and digital strategy behind the rebrand, and learn how these changes are resonating with the Gen Z audience. Ready to transform your brand in 2024? Join us for a journey of creative branding inspired by Extra's success story.

Let’s talk about the 7 biggest branding mistakes that you definitely want to avoid. But don't worry, we're going to make it a fun and playful conversation. So grab a snack and let's dive in!

Let’s talk about the 7 biggest branding mistakes that you definitely want to avoid. But don't worry, we're going to make it a fun and playful conversation. So grab a snack and let's dive in!

Let’s talk about the 7 biggest branding mistakes that you definitely want to avoid. But don't worry, we're going to make it a fun and playful conversation. So grab a snack and let's dive in!

Some brands are instantly recognisable, think Nike, McDonalds, Cadbury. All well-known brands have found success by telling a consistent brand story.

“Branding” such a buzz word! It’s a pretty hefty topic and sometimes it can get confusing. You might not know it just yet, but a large portion of your business’s success balances on the brand you have built around it.