5 Reasons Why It’s Important to Nail Branding From Day one.

Branding

Mar 11

“Branding” such a buzz word! It’s a pretty hefty topic and sometimes it can get confusing. You might not know it just yet, but a large portion of your business’s success balances on the brand you have built around it.

We live in a world where everything is commoditised, you can the same product over and over again, some cheaper, some more readily available, it’s almost never ending..

So, how the heck do you make YOUR product or service stand out in the crowd when the competition is as fierce as Beyonce?

This, friends, is where branding comes to play; building a unique brand is the single most important thing you can do to ensure the success of your business. Every decision you make is based on brand so when it comes to your brand it is crucial that you attract your target market, build a loyal following and stand out against your competition.

So what do you need to do? Be ready, be ready to invest time, energy and money.

Here we have 5 reasons to bite the bullet and invest in your branding for 2024!

A BRAND WILL ALWAYS WIN

Not a sales person? That’s ok, if you have a strong brand at the forefront of your business you will never have to worry about trying to sell your offering because your brand will sell it for you. Overtimes consumers develop loyalties to brands that provide consistent, high-quality experience to their audience.

Loyalty is an emotional attachment to a brand and this is what keeps your audience coming back for more, regardless of the cost. Another thing to consider is people have the desire to fit in, FOMO is real. For this reason people sometimes buy brands because they believe the brand will contribute to a greater social acceptance.

A BRAND WILL NEVER BE COMMODITISED

Your product or service might be cheaper elsewhere but your brand is something that will never be threatened. Your brand is like your finger prints, they’re completely unique to you; it can’t be copied or cloned.

When your brand or product provides meaning to people, it automatically extends it’s value to people in a way that price is no longer even a factor, and the competitors aren’t relevant! Your brand evokes feelings within people so they can respond emotionally, how does your brand make them feel?

A BRAND WILL ATTRACT BETTER CUSTOMERS

Having a properly established brand will better identify your ideal customers/clients who are 100% aligned with your business’s unique purpose and offering. Knowing your tribe is invaluable.

Knowing this will help you personalise your messaging specifically to them, attracting them to work with you. Your targeted audience are much more likely to buy from you and become loyal if they feel invested in your brand story. What elements of your brand story do you think works well?

A BRAND CAN CHARGE A PREMIUM

Having a clear and concise brand communicated to your tribe exactly what you and your business is all about. They will feel connected to you, and to your people, connected to an idea or a story and therefore will be willing to pay premium prices for that privilege.

Sounds intense, but let’s put it into context. We know who Aesop are, their products are on the higher end on the spectrum for soap, so why are people so keen to spend $130 on hand soap when you can get a very similar product for $20?

Aesop invested time and money into building an incredible brand experience. Their products are beautiful yes, but they also make you feel like they are trustworthy, reliable and consistent.

Aesop makes their customers feel important and special throughout their entire journey. So does it affect their business when they change an extraordinary amount for a product that literally gets put down a sink? Heck no! They are seen to be the leaders in their industry and loyal paying customers follow along.

Branding gives you the power to position yourself as an industry leader with a compelling set of value propositions offered by none of your competitors! Brands that establish meaningful differentiation are able to justify their worth and charge that premium price for their products or services.

A BRAND WILL REDUCE MARKETING COSTS

People buy brands not sales. If you had a gorgeous, cohesive brand you would effectively increase the efficiency of all your marketing initiatives. Every single day we’re all sold to, we’re almost kind of numb to it.

By having a great standout brand you will better understand your audience and you can develop campaigns with highly relevant messaging targeting directly to your people and they won’t feel like they’re being sold to because you’re speaking their language.

The content will be relevant to their needs and speak to their pain points and because of this they will happily purchase whatever you’re offering

Let’s quickly summarise..

I get it, branding is a big investment, an investment of time and money. You need to be in it for the long haul and be committed to the cause. Let me tell you though, if you invest in a brand for your business, it will set you apart from your competition from day one, because you will have a unique position, a loyal following and a distinctive brand story that will make people love you and most importantly buy from you.